Summerslam bombed
Breakdown of the last 5 Summerslams. Last year's Summerslam buyrate was considered a disappointment. Didn't hit that mark this year.
Summerslam 2006: 529 buys (61% Domestic - 11/1/07 8-K form) = 322k domestic
Summerslam 2007: 537 buys (66% Domestic - 11/1/07 8-K form) = 354k domestic
Summerslam 2008: 477k buys ($39.95) @ 66% domestic = 315k domestic ($12.6MM domestic PPV revenue split)
Summerslam 2009: 369k buys ($39.95) @ 63% domestic = 232k domestic ($9.3MM domestic PPV revenue split)
Summerslam 2010: 350k buys ($44.95) @ 56% domestic = 196k domestic ($8.8MM domestic PPV revenue split)