They should hype it on SSN more. This is what the casuals see. People who watch Ringside already know about the fight. If you want to bring the cash in, give it 5 minutes every hour on SSN for a week.
Might have something to do with Barney Francis not giving a toss about the sport....
It might be the 3rd biggest UK fight in a decade for people that know boxing, but the ratings will be shit. It's a 10,000 arena ffs and it wasn't sold out last weekend when I looked. Not even the cheap seats were sold out!
Froch has never been well promoted. The average Joe doesn't know who he is, or who he's fighting. Or what they're fighting for.
I was at me local pub quiz tonight, asked the people who aren't my housemate if they were watching the fight when the ad came on. None of them knew who Froch was, and they're all solid general sports fans (albeit with no real interest in boxing specifically).
The ratings for Haye Harrison will probably beat this despite being ppv and that tells you everything you need to know about what's wrong with boxing today. It's a real shame.